Our Flowpacks

The new retail line draws directly from the company's foodservice catalogue, featuring a curated selection of over 30 products capable of meeting the expectations of demanding consumers. A breadth of range unmatched in today's GDO frozen aisles,

where mass-market products with limited variety predominate.

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"Currently, in large-scale retail freezer sections, you only find croissants with jam, chocolate, and little else.

Products manufactured by large industrial players — a completely different world from ours,"

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states Mauro Piccoli, founder and CEO of The Perla Company.

 

"​We bring something entirely different: the same quality we serve to professionals,

now available for those who want an authentic experience at home."

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The format: 4-piece packs, two graphic identities

The line comes in 4-piece packs, a format designed around real family consumption patterns:

enough for a special Sunday breakfast, or to bake on multiple occasions throughout the week.

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Two packaging versions have been developed: a tricolour graphic design for international markets,

conceived to reach the vast community of consumers who love Italy,

have Italian heritage, or simply appreciate Italian culinary tradition;

and a more understated white version reserved for the Italian market.